Turn this week's idea into a stronger hook, a complete script and a practical video plan.
Four guided AI tools inside your own dashboard, fresh monthly hook drops and the SIGNAL content system — built for creators who want structure without fake viral promises.
Recurring monthly membership · Cancel any time · Access continues until the end of your paid billing period · 30 founding places
Good ideas still don't become good videos
The Playbook taught you the system. But most weeks, the hard part isn't knowing the theory — it's applying it to this topic, this audience, at 9pm before you film.
How it works
Create your profile
Tell it your niche, viewer, voice and format once. Every tool below pre-fills from it.
Generate and refine
Run the Hook Generator, critique your shortlist, then expand into a script or faceless plan — all in your dashboard.
Save, copy and publish
Save the result as a project, copy any section, edit it in your own words, then take it to camera.
The four tools in your dashboard
Hook Generator
15 strategically different hooks for your topic, ranked by strength.
Hook Critique
Scores your opening 1–5 on five dimensions, then rewrites it five ways.
Script Expander
Turns one hook into a full time-coded script, ready to film.
Faceless Builder
A shot-by-shot table pairing voiceover with the right visual.
Return every week
24 new hooks every month, plus one practical implementation breakdown each week — added straight to your dashboard library.
£4.99 Playbook vs. Membership
| The Playbook — £4.99 one-time | AI Creator Toolkit — from £12/month | |
|---|---|---|
| Format | Instant PDF download | Private dashboard with four in-app AI tools |
| What you get | 120 hooks, frameworks, worksheets, 30-day system | Personalised hooks, critiques and scripts, generated on demand |
| Updates | None — one-time download | 24 new hooks/month + one breakdown/week |
| Best for | Learning the method once | Applying the method to this week's video |
The Playbook teaches the system. The membership applies it for you, inside your dashboard, to the video you need to make this week.
Pricing
£12/month
Limited to 30 genuine founding places. Price locked for six months.
- Full access to all four in-app tools and the monthly hook library
- Direct input into what gets built next
- 60 generations per billing month
£17/month
Intended price after the founding beta, once the dashboard and library have matured.
Recurring monthly subscription billed to the card on file. Cancel any time from your account; access continues until the end of your current paid billing period. Refund policy to be confirmed before launch.
FAQ
Will this guarantee more views, followers or income?
No. The toolkit supports clearer creative decisions and structured testing. Distribution and results depend on many factors outside the toolkit.
Does it work for any niche?
It can support most niches when you supply real audience context and evidence. Specialist, regulated, medical, legal or financial topics need your own professional review before publishing.
Do I need any other apps or accounts to use this?
No. All four tools run inside your Hook Playbook dashboard — there's nothing to copy into a separate AI chat account.
Is there a limit on how much I can generate?
Yes — 60 generations per billing month, shared across all four tools, resetting on your billing date.
How do I cancel?
Cancel any time from your account. Access continues until the end of your current paid billing period, then dashboard tools, updates and the library are removed.
Stop starting from a blank screen every week.
Get four in-app AI tools, a growing hook library and one practical implementation breakdown each week — built for creators who want a repeatable system, not a promise.
Join the Founding Beta — £12/monthThis is an educational, evidence-aware toolkit that helps you plan and produce short-form video. It does not guarantee platform reach, engagement, followers, income or virality.